Our Story
NTRL was built for those who refuse average.
For the executive chasing clarity, the athlete chasing endurance, and the student chasing focus — this is your coffee.
"Performance is the new luxury."
- Vikal Kapoor, CEO & Founder.
“We don’t sell coffee.
We sell clarity, stamina, and calm.”
Vikal Kapoor is the creator of NTRL, with over two decades of entrepreneurial experience, he brings a bold vision: performance is the new luxury.
NTRL is built on formulations designed to enhance clarity, stamina, and long-term resilience. Unlike regular coffee, NTRL redefines the ritual into one that powers both brain and body.
For those who demand more, NTRL is the true Coffee of the 1%.
Performance Looks Different for Everyone — But It Starts With One Ritual.
The Executive’s Coffee
Designed for leaders, founders, and high-performing professionals who demand clarity, calm, and endurance through long days.
Lion’s Mane Coffee — The Executive’s Coffee.
Focus without compromise.
The Athlete’s Coffee
Built for those who perform under pressure — student-athletes, lifters, and endurance grinders.
Cordyceps Coffee — The Athlete’s Coffee.
Every breath is an edge.
The Wellness Ritual
For wellness-driven achievers and creatives who believe focus, recovery, and balance belong together.
NTRL Ritual — The Coffee for Mindful Performance.
Clarity meets calm.
Why NTRL?
Ease of use
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Flexbility
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Fast
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